2023 Must Reads for Genius Changemakers
2023 Must Reads for Genius Changemakers

This past year I’ve read and listened to life-changing books and audiobooks, and it’s time to share my favorite books for consultants, nonprofit leaders, and social changemakers like you!

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Online Marketing, MindsetChristina EdwardsInstagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appeals, jeff henderson, gary vee, celeste ng, adam grantComment
3 Marketing Mistakes that mission-driven leaders make (and what to do instead)
3 Marketing Mistakes that mission-driven leaders make (and what to do instead)

Sometimes you know you’re missing the mark, but it’s tough to pinpoint quite how. Luckily for you, here are some easy fixes to help you reach your fundraising goals and reach more people!

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business coaching, Online Marketing, MindsetChristina Edwardsmarketing, Marketing non-profit, nonprofit, mission driven, marketing mistakes, donor appeals, Atlanta nonprofit, atlanta, ethical storytelling, online appeals, Building Relationships, donors, social impactComment
The secret to massive change (& it isn't what you think)
The secret to massive change (& it isn't what you think)

Last year I did my first "Aqua Therapy Circuit." Aka, a voluntary-torture where you alternate between hot/cold therapies (sauna, hot tub, ice bath, repeat) in a short period of time in the name of wellness. 😅

My jaw clenched. My lips tightened. I felt dread.

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Mindset, business coachingChristina EdwardsInstagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, coaching, business coach, thought workComment
Painkiller or Vitamin... and why you need both!
Painkiller or Vitamin... and why you need both!

In the marketing world, offers fall in these two buckets:

  1. Painkiller (S.O.S. make this pain stop now!)

  2. Vitamin (the compound effect of taking a positive action over time)

Lacing up your Nikes every damn day (even when you don't want to) to train for a 5k... that's a vitamin.

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Online Marketing, Social Media, MindsetChristina Edwardsfundraising online, Social media marketing, influencer, influencer marketing, Atlanta nonprofit, Marketing non-profit, workshop, nonprofit fundraising, marketingComment
The Best Types of Engagement-Boosting Instagram Posts for Nonprofits
The Best Types of Engagement-Boosting Instagram Posts for Nonprofits

Skip the crazy filters and frames on Instagram and optimize your posts to generate more supporters and donors with these 3 essential posts!

Instagram is the perfect place to attract new supporters and generate buzz for your org, but the same old static feed posts aren’t stopping the scroll 🛑

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Social Media, Online Marketing, ResourcesChristina EdwardsAtlanta Non-profit, Social media marketing, social fundraising, social media for nonprofits, Non-profit, consulting, Building Relationships, instagram, Instagram stories, Engagement for Nonprofits
3 Way to Show SOCIAL PROOF on Your Fundraising Pages
3 Way to Show SOCIAL PROOF on Your Fundraising Pages

Does your fundraising page feel like a snooze-fest? Or worse, does it look like it could be for any fundraiser for any nonprofit? Maybe you’re onto yourself and know it feels generic, but aren’t’ sure how to fix it. Read on…

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Fundraising, Social MediaChristina Edwardsfundraising online, Instagram stories, Social media marketing, Marketing nonprofits, fundraising, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appealsComment