Leverage the Power of Influencer Marketing for Nonprofits

Are you battling how to stand out on social media? Are you frustrated with DIY-ing your strategy and tired of over-asking the same group of Instagram followers or donors to support your cause?

Honestly, it’s nearly impossible to stand out online if you don’t have a sustainable strategy and marketing plan tailored to your business. The solution to raising your visibility and your revenue is much simpler than you think.

Unlocking Donor Loyalty: Skyrocket Your Income with Engaging Emails

There are so many nonprofits, organizations, and even consultant entrepreneurs with many email subscribers - but they're not emailing their list as often as they should, and the emails need a total makeover.

3 Marketing Mistakes that mission-driven leaders make (and what to do instead)

Sometimes you know you’re missing the mark, but it’s tough to pinpoint quite how. Luckily for you, here are some easy fixes to help you reach your fundraising goals and reach more people!

business coaching, Online Marketing, MindsetChristina EdwardsSeptember 23, 2022marketing, Marketing non-profit, nonprofit, mission driven, marketing mistakes, donor appeals, Atlanta nonprofit, atlanta, ethical storytelling, online appeals, Building Relationships, donors, social impactComment

Painkiller or Vitamin... and why you need both!

In the marketing world, offers fall in these two buckets:

Painkiller (S.O.S. make this pain stop now!)
Vitamin (the compound effect of taking a positive action over time)

Lacing up your Nikes every damn day (even when you don't want to) to train for a 5k... that's a vitamin.

Online Marketing, Social Media, MindsetChristina EdwardsJune 15, 2022fundraising online, Social media marketing, influencer, influencer marketing, Atlanta nonprofit, Marketing non-profit, workshop, nonprofit fundraising, marketingComment

Splendid Spotlight with Jenn Graham of Inclusivv

Inclusivv is on a mission to design a more inclusive world. An activist, designer and civic tech entrepreneur, Jenn Graham is the Founder and CEO of Inclusivv, bringing diverse voices together for conversations that matter.

I’m so excited to talk with my good friend, Jen Graham, this week to discuss her incredible nonprofit work with Inclusivv.

Instagram LiveChristina EdwardsSeptember 27, 2021Inclusive, conversations, hard topics, community advocacy, inclusive conversations, social impact, Atlanta nonprofit, think differently, social issues, open discussions, diverse voicesComment

Splendid Spotlight with Jennie Jiang from Global Village Project

Global Village Project provides tuition free middle school for recently arrived refugee girls in the Atlanta area. Jennie Jiang is the former Marketing and Communications Specialist and I’m so excited to speak with her about her story.

Instagram Live, Social MediaChristina EdwardsSeptember 7, 2021Refugee girls, girls school, middle school, home language, educate girls, social justice, partnership, welcome walk, community driven, Atlanta nonprofitComment

Meet Ikimi Dubose, Executive Director of The Roots Fund

The Roots Fund is a nonprofit created to empower communities of color by providing resources and financial support through educational scholarships, wine education, mentorship and job placement. Under her leadership, 67 scholarships have been awarded to BIPOC communities

Instagram LiveChristina EdwardsJuly 16, 2021Community of Color, Wine Jobs, Atlanta nonprofit, Wine industry, Jobs for POC, Opening doors, Fine dining, Vineyard management, Wine distribution, Scholarships for POC, New opportunitiesComment

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