giving Tuesday — Splendid Consulting and Coaching for Nonprofits and Mission Driven Businesses

10 Lessons from My Interview with Mariah Coz

I recently sat down for a conversation with my coach and mentor, Mariah Coz. She shared so many golden nuggets that are too good not to share!

Online Marketing, MindsetChristina EdwardsMarch 20, 2023Instagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appealsComment

2023 Must Reads for Genius Changemakers

This past year I’ve read and listened to life-changing books and audiobooks, and it’s time to share my favorite books for consultants, nonprofit leaders, and social changemakers like you!

Online Marketing, MindsetChristina EdwardsJanuary 9, 2023Instagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appeals, jeff henderson, gary vee, celeste ng, adam grantComment

The secret to massive change (& it isn't what you think)

Last year I did my first "Aqua Therapy Circuit." Aka, a voluntary-torture where you alternate between hot/cold therapies (sauna, hot tub, ice bath, repeat) in a short period of time in the name of wellness. 😅

My jaw clenched. My lips tightened. I felt dread.

Mindset, business coachingChristina EdwardsAugust 9, 2022Instagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, coaching, business coach, thought workComment

3 Way to Show SOCIAL PROOF on Your Fundraising Pages

Does your fundraising page feel like a snooze-fest? Or worse, does it look like it could be for any fundraiser for any nonprofit? Maybe you’re onto yourself and know it feels generic, but aren’t’ sure how to fix it. Read on…

Fundraising, Social MediaChristina EdwardsMay 25, 2022fundraising online, Instagram stories, Social media marketing, Marketing nonprofits, fundraising, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appealsComment

15 Essential Reads for every brilliant changemaker

This past year I’ve listened to some life-changing podcasts and audiobooks, and dog-eared the pages of my new favorites. With that said, here’s my list of favorite reads of the year…. with a caveat!

Online Marketing, MindsetChristina EdwardsNovember 29, 2021Instagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appealsComment

My Favorite Detective Show's Ultimate Storytelling Hack (that works for every brand!)

There’s no spoilers in this blog, but just to say if you haven’t watched Only Murders in the Building, do it!

Martin Short is a gem -- it's worth the watch just to see him and Steve Martin banter. So good.

Online Marketing, Social Media, FundraisingChristina EdwardsOctober 28, 2021Instagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appealsComment

Ethical Storytelling on Social Media [5 Lightbulb Moments]

And so, this panel about Ethical Storytelling on Social Media was born. If you're a passionate social entrepreneur, nonprofit leader, or supporter, this conversation is for YOU.⁠

Social MediaChristina EdwardsAugust 30, 2021Instagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appeals, ethical storytelling, social impactComment

3 Ways to Show "Social Proof" on Your Fundraising Pages

Here's The #1 Thing You Need To Have On ANY Online Fundraising Or Sales Page, That I See Missing Again And Again! Whether you're selling a product, monthly giving program, or tickets to an event/fundraiser, there's a big mistake I see over and over again sales pages.

Online MarketingChristina EdwardsJuly 20, 2021Instagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appealsComment

Building Community and Partnerships with Just Bakery

Just Bakery of Atlanta is a nonprofit partnering with New Americans on paid job training and living wage work, working at the crossroads of feeding people and making change for over 10 years.

In this week’s Splendid Spotlight I spend time with Leah Lonsbury, founder and Executive Director of Just Bakery of Atlanta, how it all started and plans for the future.

Splendid Spotlight: Meet Dia Parker from Athena’s Warehouse

Athena's Warehouse is a nonprofit dedicated to breaking the cycle of poverty with a holistic wellness initiative called "Discover Your Inner Warrior.”

In this week’s Splendid Spotlight I spend some time getting to know Executive Director of Athena's Warehouse , Dia Parker, how it all began, and goals for the future.

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