10 Lessons from My Interview with Mariah Coz

I recently sat down for a conversation with my coach and mentor, Mariah Coz. She shared so many golden nuggets that are too good not to share!

But first, let me introduce you to her. Mariah Coz is the powerhouse entrepreneur, business coach, and online educator, and founder of Fearless CEO. She has helped thousands of people build and grow their online businesses through her proven methods and strategies. With over a decade of experience in online business, Mariah has a wealth of knowledge in areas such as marketing, sales, and course creation. Her mission is to empower entrepreneurs to create successful and sustainable businesses that allow them to live life on their terms.

Now, let’s get to the good stuff! Here are my top 10 takeaways from my discussion with Mariah.

1. Embracing a 4-Day Workweek: Asynchronous Workdays Can Benefit the Entire Team, Not Just Leadership

Adopting a 4-day workweek and incorporating asynchronous workdays can be an effective way to boost employee productivity and morale, while also improving work-life balance. This approach can work for an entire team and not just for leadership. It can help to reduce burnout and increase job satisfaction by empowering employees to work on their own schedules and allowing for more flexibility in their workday. It creates a more inclusive and supportive culture that benefits everyone.

2. Embracing Reinvention Cycles: Shedding Your Identity to Step Into Your Future

Reinvention cycles involve shedding an old identity and embracing a new one, allowing you to step into your future self; both personally and professionally. This process can be challenging, but it allows you to break free from limiting beliefs and behaviors that no longer serve you. By embracing reinvention cycles, you can create a more fulfilling life and authentic business.

3. Designing Your Business Operations: Questioning Traditional Corporate Structures

As an entrepreneur, you get to question traditional corporate structures and consider alternative ways to set up your business. By breaking free from rigid hierarchies and processes, you have the space to design a business that aligns with your values, vision, and goals. Embracing a more flexible and agile approach to business operations can lead to increased innovation, productivity, and satisfaction.

4. Moving Forward with a Growth Mindset: Breaking Free from Rear View Mirror Thinking

To achieve long-term success in business, it's important to break free from rear-view mirror thinking and embrace a growth mindset. This means being willing to make changes to your business, courses, or campaigns to grow to the next level. By focusing on future opportunities rather than past endeavors, you can create a more innovative, resilient, and forward-thinking business that is capable of helping you reach your long-term goals.

5. Embracing Imperfection: Using Minimum Viable Thinking for Successful Campaigns, Programs, and Fundraisers

Minimum Viable Thinking is the key to getting your vision out into the world and achieving success in your campaigns, programs, and fundraisers. By embracing imperfection and releasing a beta version of your project, you can test your ideas, get feedback, and make improvements based on that. This approach allows you to take action quickly, while still maintaining your vision and values. “It is a first draft and if you can just get validation then you can grow from there.”

6. Understanding the True Cost of Free Content: Evaluating Your ROI

While creating free content can be a powerful marketing tool, it's important to recognize that "free" isn't actually free. Creating high-quality content takes time, effort, and resources, and it's essential to understand the true cost of your content marketing strategy. By evaluating your ROI and being willing to let go of strategies that aren't paying off, you can create a more effective and sustainable content marketing plan that aligns with your business goals.

7. The Power of Relentless Optimism: How Believing in Your Offering Can Drive Business Success

Relentless optimism can be a powerful driver of business success, helping you to attract customers, close more deals, and raise more money. When you believe in your offering and approach your work with enthusiasm and passion, it shows in everything you do. By embracing a mindset of possibility and staying optimistic even in the face of challenges, you can build a more successful and fulfilling business.

8. Embracing Failure as a Catalyst for Creativity: Finding Inspiration Through Low Points and Disappointments

While experiencing failure, disappointment, or low points can be challenging, it can also be a powerful catalyst for creativity and innovation. By allowing yourself to feel and ideate during these difficult times, you can tap into new ideas, perspectives, and solutions that may have otherwise remained hidden.

9. The Power of Prioritizing Lead Generation: Why Building a Successful Business Requires a Constant Focus on Lead Generation

Lead generation is a critical component of any successful business, and it has to be consistently prioritized. The most successful business owners understand this keenly, and they know that building a successful business requires a constant influx of new leads. By focusing on lead generation, you can create a more spacious schedule and workweek, allowing you to focus on the important work of growing your business.

10. The Power of Equilibrium: Letting Go of Compare and Despair to Stay True to Your Business Plan

In today’s hyper-connected world, it's easy to get caught up in what others are doing and compare yourself to their success. However, this approach can lead to feelings of inadequacy and anxiety, and it can even lead you to deviate from your own business plan. Instead, cultivating equilibrium and letting go of comparison can help you to stay true to your vision and focus on the strategies that will actually help your business thrive.

To listen to my entire conversation with Mariah Coz, check out episode 17 and episode 18 of the Purpose & Profit Club Podcast.

You can learn more about Mariah and her work at https://www.fearlessceo.co/