Posts tagged influencer marketing
Painkiller or Vitamin... and why you need both!

In the marketing world, offers fall in these two buckets:

  1. Painkiller (S.O.S. make this pain stop now!)

  2. Vitamin (the compound effect of taking a positive action over time)

Lacing up your Nikes every damn day (even when you don't want to) to train for a 5k... that's a vitamin.

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