The Purpose & Profit Club™ podcast is for ambitious nonprofits ready to create powerful donor movements, breakthrough revenue plateaus, and drive sustainable funding growth. We focus on bold outreach, high-converting strategies, and the mindset shifts needed to scale your impact.
Fast-Track Funding: Insider strategies to accelerate your fundraising success.
Turn Your Mission Into a Revolution : Make your cause impossible to ignore.
Lead with Confidence: Bold insights to drive change in your organization.
Tune in for expert advice to help you save time, stand out, and amplify your mission.
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Transform your nonprofit board from overwhelmed to highly engaged and achieve more with less effort! Guest Sarah Olivieri shares her groundbreaking approach that is revolutionizing the way nonprofits are managed. "We can't have boards getting in the way of progress."
Read MoreDo you ever use statistics or data against yourself? It's so easy to get stuck in compare and despair when you feel like your business or organization isn't growing fast enough.
Read MoreMeet Manu, the founder of Your Social Team and Your Template Club. She's unafraid of selling, launching, and is a powerhouse organic marketer. She's the creator of my favorite Instagram templates that are designed to boost engagement with the latest trends in mind.
Read MoreOxford Comma Collective knows how to build a scroll-stopping and dialed-in voice and aesthetic that has been a favorite of mine on Instagram for years. La Jefa of Oxford Comma Co., Yessy Downs shares how to find your unique voice and use it to stand out.
Read MoreOxford Comma Collective knows how to build a scroll-stopping and dialed-in voice and aesthetic that has been a favorite of mine on Instagram for years. La Jefa of Oxford Comma Co., Yessy Downs shares how to find your unique voice and use it to stand out.
Read MoreEmail marketing isn't new, but treating your email marketing strategy like you did a decade ago (or even a year ago) is a mistake!
Email, not social media, is where the conversions (sales, donations) happen! In this episode, you'll hear how to embrace the foundational elements of email marketing -- the basics -- but without sounding basic. The importance of your email list is stronger than ever, but preferences, tastes, and formatting has changed. More on how to stand out in today's episode!
Today we're going to be talking about something that's crucial for any nonprofit organization - understanding and building trust with your audience.
We know that getting more donors or discovering what motivates your current supporters to take action can be a real challenge. But don't worry, we've got you covered!
Read MoreInspired by a recent interview with NBA Player, Giannis Antetokounmpo, where a reporter asked him if he view the "season as a failure."
Let's talk about the magic of being an underdog and how failure can actually be your secret weapon to enjoy the journey not just the destination.
Working with Email Marketing Expert, Tarzan Kay, changed the way I approached writing, and reading her emails showed me the possibility to find joy and ease in telling stories and connecting with your subscribers.
Read MoreWorking with Email Marketing Expert, Tarzan Kay, changed the way I approached writing, and reading her emails showed me the possibility to find joy and ease in telling stories and connecting with your subscribers.
Read MoreHow you feel going into the prospecting or lead generation process is key to your success. If you feel dread (like most people do!) prospecting, you'll grind through your pitch or meeting, sound hurried, and have a hard time getting a 'yes.'
Read MoreWhy I stopped using the Hero's Story Formula for storytelling for nonprofits and a better way to tell stories that don't perpetuate saviors and stereotypes.
You don't need to lean on shocking imagery and words to catch your donor's attention.... and you'd don't have to tell a watered-down story either.
Why I stopped using the Hero's Story Formula for storytelling for nonprofits and a better way to tell stories that don't perpetuate saviors and stereotypes.
You don't need to lean on shocking imagery and words to catch your donor's attention.... and you'd don't have to tell a watered-down story either.
Asking for money is hard.... or is it?
I'm unpacking a trend I've seen that's not helpful when it comes to fundraising.
If you want to experience massive growth, but you're avoiding lead generation, you're going to be treading water.
In this episode, I share why so many people avoid lead generation/prospecting, the icky feelings that come along with it, and how to reimagine the outreach process.
The Adventure Project has been a longtime standout to me because of its exceptional (and frequent) marketing! They surveyed their donors and non-donors recently to get a better idea of what their audience wants... what a great idea!
I teamed up with Caroline Griffin, founder of Marketer on a Mission, for a deep dive into how organic and paid marketing work together like PB&J! We discuss:
How organic and paid marketing work and flow together
How social media and email marketing can work to drive donor and supporter growth online
Will AI make you sound like a bot or is it the best thing ever?
If you struggle to write messaging, fundraising copy or appeals, I'm sharing how AI can help you!
Wow! This is a masterclass in showing up as your own unique self, not watering down you, and building a community of fans and supporters online.
Content Creator and YouTube pro, Heather Ramirez shares:
How she built a community online
How do you create content that isn't always easy (and feels vulnerable!)
If you're stuck in feature-land and not sure how to highlight the benefits of what you offer, using the 5 Whys method is going to change everything!
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