Ep 36: The Power of a Compelling Brand Voice with Yessy Downs of Oxford Comma Co.
EPISODE 36
The Power of a Compelling Brand Voice with Yessy Downs of Oxford Comma Co.
Oxford Comma Collective knows how to build a scroll-stopping and dialed-in voice and aesthetic that has been a favorite of mine on Instagram for years. La Jefa of Oxford Comma Co., Yessy Downs shares:
“Before you have a single logo or image, you need to understand who your brand is.”
I adore these photos. Meet the team at Oxford Comma Collective.
What's the difference between Brand Voice vs Tone vs Brand Messaging
How to stop mirroring everyone else's content and messaging, and find your own voice online
Why you should create a Brand Voice ASAP and how much easier it is to write copy, emails, or any messaging when your voice is dialed-in
The power of community and how to build an online community even if you're an introvert
The need to end the silos of solopreneurs and other changemakers
How to reach a younger audience for your nonprofit or social impact business -- and the importance to understanding your audience
Handling criticism and dealing with perfectionism
About Yessy Downs & Oxford Comma Collective
Yessy Downs is the creative director of the Oxford Comma Collective–a Latinx-owned copywriting studio that is reshaping and decolonizing the way brands communicate and show up in the world. With a personal client roster that includes Uber, Dunkin’, Burger King, and Samsung, Yessy’s passion is to uplift marginalized communities and inspire them to build authentic, for-the-culture brands.
https://www.oxfordcomma.co/
“Get rid of the fear that you’re going to piss someone off.”
Steal my Prospect List! Lead Gen just got a lot easier!
Resources mentioned:
Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
