Ep 28: Ethical Storytelling: Stop Making the Donor the Hero
EPISODE 28
Ethical Storytelling: Stop Making the Donor the Hero
Why I stopped using the Hero's Story Formula for storytelling for nonprofits and a better way to tell stories that don't perpetuate saviors and stereotypes.
You don't need to lean on shocking imagery and words to catch your donor's attention.... and you'd don't have to tell a watered-down story either.
There's an ethical, values-centered way to tell stories that connect and translate into action. I'll share how to do it in today's episode!
Shift from telling stories that give up your organization's power. Instead, tell stories inviting individuals into your nonprofit from a trusted guide, so they can be in community with you and part of a collective change.
Plus, how to cultivate positivity and lightness, and actually make the "hard" parts of your job easy.
Resources mentioned:
Free 30-Minute Fix Training for Mission-Driven Creatives to get unstuck!
Resources mentioned:
Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
