Ep 25: The Power of Partnerships with The Adventure Project's Becky Straw
EPISODE 25
The Power of Partnerships with The Adventure Project's Becky Straw
The Adventure Project has been a longtime standout to me because of its exceptional (and frequent) marketing! They surveyed their donors and non-donors recently to get a better idea of what their audience wants... what a great idea!
People need more touchpoints -- email can do that!
Why her best emails are the stripped-down emails without fancy graphics or any extras
The power of partnerships with businesses to grow your brand
“The more commonality you bring out in your storytelling the more people are engaged and want to see you succeed.”
About Becky Straw and The Adventure Project
Becky Straw is Co-Founder and CEO of The Adventure Project. Becky was inspired by a passion to revolutionize giving and create a movement that would marry good intentions with measurable impact.
The Adventure Project works to strategically invest in entrepreneurs that address the four biggest needs in developing countries – water, hunger, health and environment.
In ten years, they have engaged over 10,000 people to help create over 2,000 jobs in Haiti, India, Ghana, Kenya, Malawi, Tanzania, Togo, and Uganda. Together those entrepreneurs serve over 2 million people in their communities.
Prior to The Adventure Project, Becky spent three years helping to launch the nonprofit, charity: water after graduating from Columbia University with a Master’s in International Social Welfare.
Becky and her co-founder, Jody are the recipients of the 2015 Diane von Furstenberg People’s Voice Award for female founders making a difference and recent recipients of a $1M bitcoin donation from the Pineapple Fund.
Becky and her husband, Garland, have two children and live in South Orange, NJ.
Connect with The Adventure Project here: https://www.theadventureproject.org
Resources mentioned:
Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
