Ep 24: Combining Organic & Paid Marketing for Major Growth with Caroline Griffin
EPISODE 24
Combining Organic & Paid Marketing for Major Growth with Caroline Griffin
I teamed up with Caroline Griffin, founder of Marketer on a Mission, for a deep dive into how organic and paid marketing work together like PB&J!
We discuss:
How organic and paid marketing work and flow together
Biggest mistakes organizations make in their marketing strategy
How social media and email marketing can work to drive donor and supporter growth online
What kind of ads are most effective for small shops and how to interpret all that confusing data!
Plus, we share why every nonprofit should create a lead magnet to build their email list and our favorite examples to draw from.
Click here for details about Caroline's Digital Assessment (and to get my Email Subject Line bonus!)
Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
Resources mentioned:
Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
