The Purpose & Profit Club™ podcast is for ambitious nonprofits ready to create powerful donor movements, breakthrough revenue plateaus, and drive sustainable funding growth. We focus on bold outreach, high-converting strategies, and the mindset shifts needed to scale your impact.
Fast-Track Funding: Insider strategies to accelerate your fundraising success.
Turn Your Mission Into a Revolution : Make your cause impossible to ignore.
Lead with Confidence: Bold insights to drive change in your organization.
Tune in for expert advice to help you save time, stand out, and amplify your mission.
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Why I stopped using the Hero's Story Formula for storytelling for nonprofits and a better way to tell stories that don't perpetuate saviors and stereotypes.
You don't need to lean on shocking imagery and words to catch your donor's attention.... and you'd don't have to tell a watered-down story either.
Asking for money is hard.... or is it?
I'm unpacking a trend I've seen that's not helpful when it comes to fundraising.
If you want to experience massive growth, but you're avoiding lead generation, you're going to be treading water.
In this episode, I share why so many people avoid lead generation/prospecting, the icky feelings that come along with it, and how to reimagine the outreach process.
The Adventure Project has been a longtime standout to me because of its exceptional (and frequent) marketing! They surveyed their donors and non-donors recently to get a better idea of what their audience wants... what a great idea!
I teamed up with Caroline Griffin, founder of Marketer on a Mission, for a deep dive into how organic and paid marketing work together like PB&J! We discuss:
How organic and paid marketing work and flow together
How social media and email marketing can work to drive donor and supporter growth online
Will AI make you sound like a bot or is it the best thing ever?
If you struggle to write messaging, fundraising copy or appeals, I'm sharing how AI can help you!
Wow! This is a masterclass in showing up as your own unique self, not watering down you, and building a community of fans and supporters online.
Content Creator and YouTube pro, Heather Ramirez shares:
How she built a community online
How do you create content that isn't always easy (and feels vulnerable!)
If you're stuck in feature-land and not sure how to highlight the benefits of what you offer, using the 5 Whys method is going to change everything!
Read MoreI’m sharing actual stories and a behind-the-scenes look at the curriculum, results, and framework of my course, Amplify Social Impact, in today's episode.
Amplify Social Impact solves the visibility and influence problem with ease. Revenue growth becomes inevitable.
Ever wonder how to reach thousands of supporters online without ads or fancy software?
Two words.
Influencer Marketing.
Read MoreIn part 2 of my interview with Fearless CEO Founder Mariah Coz, we discuss the intersection of mindset and strategy. You'll hear us unpack:
How your own enthusiasm for your programs, courses, or offers is key to your success
I’m thrilled to introduce you to one of my mentors, Mariah Coz. I began working with her back in 2020 as I created my first online course and really learned how to run a profitable online business. Mariah’s built an incredible 7-figure business — and done it in a way that is uniquely her style, values, and vision.
Read MoreHaving trouble getting a "yes," donation, or closing the sale? One of the biggest mistakes founders and marketers make is over-explaining the FEATURES instead of highlighting the BENEFITS.
Today's episode will change the way you pitch your next funder or write social copy for your next online campaign.
A recent Facebook question sent me down an email-marketing rant and this way of thinking comes up for many entrepreneurs and organizations.
What is upstream versus downstream thinking?
Everyone is guilty of feeling "not quite ready" and going into passive-action instead of daring-action mode.
What is passive action? Extra googling, researching, over-editing, and tweaking.
In this minisode, you'll learn how I handle those moments when I want to avoid rejection or feeling uncomfortable, and handle the nerves.
Hear from effortlessly cool, creative entrepreneur Myka Harris as she shares her journey to creating a successful, purpose-driven business.
Taking risks, handling setbacks, and resilience -- and Myka's natural ability to handle the curveballs without over-stressing
Creating conversations organically with your idea customers and supporters
This is part 2 of this workshop series teaching you how to market your business or org without paid marketing. Lightbulb moments:
Stepping into your thought leadership
The power of using email marketing to reach your target audiences beyond social media
Get out of wishing-mode and into ACTION in this two-part series!
Discover the top trends to grow your audience online without paying for FB ads.
Read MoreIf you've ever felt weird, squirmy, or like a used-car salesman fundraising or in a pitch meeting, this episode is for you!
Are you unintentionally writing to your grumpiest subscriber or follower? In this episode, I'll share the simple trick to change the way you feel about writing any copy or messaging -- and why your audience will be more engaged and excited to hear from you when you use this formula!
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![Ep 18: Relentless Optimism & 7-figure Success with Fearless CEO Founder Mariah Coz [Pt 2]](https://images.squarespace-cdn.com/content/v1/5cc8ac9e0cf57d10db52e099/aa2636aa-db5f-48ce-b09b-a2c2aa738266/18.png)
![Ep 12: Best Year Ever: Organic Marketing for Nonprofits [part 2]](https://images.squarespace-cdn.com/content/v1/5cc8ac9e0cf57d10db52e099/23c3f581-4ea0-40c5-b033-cf8ad4e113b1/12.png)
![Ep 11: Best Year Ever: Organic Marketing for Nonprofits [part 1]](https://images.squarespace-cdn.com/content/v1/5cc8ac9e0cf57d10db52e099/1676056914948-2EUFCQJ16BFVJ6XW3FI3/11.png)
