Ep 16: Features vs. Benefits: The One Key Change to Make to Increase Your Impact
EPISODE 16:
FEATURES VS. BENEFITS: THE ONE KEY CHANGE TO MAKE TO INCREASE YOUR IMPACT
Having trouble getting a "yes," donation, or closing the sale? One of the biggest mistakes founders and marketers make is over-explaining the FEATURES instead of highlighting the BENEFITS.
Today's episode will change the way you pitch your next funder or write social copy for your next online campaign.
I'll share how to shift from talking about features of your program or service to easily share the benefits of your mission. I even audit my own sales page from my course, Amplify Social Impact, to show you the difference in real-time.
>>> New workshop for nonprofits and social entrepreneurs on 3/14/23: Get NOTICED. Get FUNDED - sign up here for free. <<<
>>> GET ON THE AMPLIFY SOCIAL IMPACT WAITLIST HERE <<<
Resources mentioned:
Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails
Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here.
Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here.
