Giving Tuesday S.O.S.

Giving Tuesday has a way of sneaking up on us every year. One minute it’s summertime, the next minute, we’re scrambling to put together a strategy on-the-goal. Year over year, we’ve seen the importance of participating in Giving Tuesday. Opting out of it, well, that’s not what I would recommend.

Fundraising, Social MediaChristina EdwardsSeptember 1, 2021Comment

Ethical Storytelling on Social Media [5 Lightbulb Moments]

And so, this panel about Ethical Storytelling on Social Media was born. If you're a passionate social entrepreneur, nonprofit leader, or supporter, this conversation is for YOU.⁠

Social MediaChristina EdwardsAugust 30, 2021Instagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appeals, ethical storytelling, social impactComment

3 Things Your Nonprofit Should Be Doing on Instagram NOW!

We talked about the reality that some people don't want to admit... nonprofits are the LAST to adopt trends and tools that are not only time savers... but revenue generators.

I got particularly passionate when I talked about cultivating and stewarding a younger audience... that if you don't do this now... 5, 10 years from now... what's the plan?!

Your volunteers and donors... well, it will continue to be very one-note.

Here are the 3 Types of posts that you should be doing on Instagram (but aren't!)

Social MediaChristina EdwardsJune 3, 2021Social media marketing, Instagram stories, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appeals, canvadonor appeals Comment

3 Hidden + Timesaving Canva Tips Every Nonprofit Should Know

Chances are you’ve heard me shout from the rooftops how much I love Canva and how EVERY nonprofit should register for a FREE Pro account immediately!

It’s so much more user-friendly than Photoshop or Adobe Illustrator, and full of robust capabilities that will have you creating engaging marketing, social media content, and even Annual Reports in a cinch.

But there’s also a downside.

Social MediaChristina EdwardsJune 2, 2021Instagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appeals, canva, fundraiserComment

Marketing for Nonprofits Panel: 6 Big Ah-Ha Moments

This week’s Clubhouse panel did not disappoint! I shared the virtual stage with Emily Callahan from St. Jude Children's Research Hospital⁠, Megan Denton from L'Arche Atlanta⁠, Phil Yagoda from Ian’s Friends Foundation⁠, Dave French from Memphis Brand⁠, and Hayley Berlent from The Additive Agency⁠.

Social MediaChristina EdwardsApril 1, 2021Instagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appealsComment

5 Reasons Why Direct Mail Appeals Are Overrated

Often, when I start working with organizations that are more than a decade old, I notice a familiar trend: the reliance on direct mailed appeals for fundraising. While direct mail isn't all bad, it's often an old-fashioned and EXPENSIVE way of fundraising.

Social Media, FundraisingChristina EdwardsMarch 30, 2021Instagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appealsComment

The Missing Part of Your Instagram Strategy

If video is not part of your weekly content strategy, you're seriously missing out on growing your audience. This is where partnerships are developed, stories are shared and leveraged with a new audience. This is where the magic happens. New followers=new supporters!