Posts in Fundraising
5 Reasons Why Direct Mail Appeals Are Overrated
5 Reasons Why Direct Mail Appeals Are Overrated

Often, when I start working with organizations that are more than a decade old, I notice a familiar trend: the reliance on direct mailed appeals for fundraising. While direct mail isn't all bad, it's often an old-fashioned and EXPENSIVE way of fundraising.

Read More
Social Media, FundraisingChristina EdwardsInstagram stories, Social media marketing, Marketing nonprofits, fundraising, fundraising online, nonprofit marketing plan, giving Tuesday, social fundraising, online appeals, direct mail appeals, donor appealsComment
Is Donor Fatigue Even Real?
Is Donor Fatigue Even Real?

If you’ve worked at a nonprofit for more than a few weeks… you’ve probably heard a colleague complain about “donor fatigue.”

It’s an uber-common nonprofit term for “No, we shouldn’t send that email/call/text/social post etc.” because of fear that the donor has been asked to contribute to your org too often and they are going to be turned off, bigtime!

Read More
FundraisingChristina Edwardsfundraising, nonprofit fundraising, social media for nonprofitsComment