Donor Retention Magic: Creating a Nurture Sequence
Have you crafted a new Donor Nurture Sequence?
These sequences captivate and develop a relationship with new donors.
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A lot of orgs have a version of this or a desire to create a program that never quite happens. The sequence and timing should be clear, planned in advance, and automated, when possible. It doesn't have to be boring - the same old "thank you" emails and so on. How could you inspire and engage in a bite-sized way?
It might look like this:
Week 1: Social media shout-out
Week 2: Automated email with link to blog with the "Top 5 Things You Should Know About Us”
Week 3: Mailed postcard or swag item with hand written note
Week 4: Automated email with a video
Week 5: Call to action to volunteer, share, etc.
At least 50% of this could be automated! Time saving, relationship developing magic.
You could do the entire sequence as an automated drip campaign via Mailchimp or another email management software.
Find out how to attract donors to your next fundraiser with my on-demand webinar: 3 Keys to a Buzzworthy & Profitable Online Fundraiser. Watch it instantly, here.