Ep 65: Introvert's Guide to Selling, Marketing, and Scaling

EPISODE 65

Conversational Marketing for Introverts

 
 
 

Do you ever feel like selling has to be a high-pressure, uncomfortable interaction? What if I told you it could be more like an inviting conversation?  

Today I'm sharing my interview with my good friend, Holly Rustick from the Grant Writing and Funding Podcast where we dismantle the traditional notions of marketing and selling. We share our personal tales from the entrepreneurial trenches. From coping with rejection to the mysteries of online course building, and handling your inner critic. 

As introverts, Holly and I understand the psychological acrobatics often associated with selling. We debunk this in the episode, showing how you can leverage your introverted tendencies to your advantage in selling. The key lies in shifting the frame from an aggressive sell to a warm invite. From adopting the right mindset to utilizing graphics and audio on social media, to consistently making offers - we cover it all! Plus, we share how you can be your own best case study. 

Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect

Steal my Prospect List! Lead Gen just got a lot easier!

Resources mentioned:

 
 
 

Links may be affiliate links which means I may earn a commission at no cost to you.

TRANSCRIPT:

Christina 00:02

Welcome to the Purpose and Profit Club podcast for nonprofit leaders, mission-driven creatives and social entrepreneurs. Get ready to stop dreaming and start doing. Here, ideas become action. We prioritize purpose and profit. You ready, let's go.

This is an episode I'm so excited to share with you today. I was a guest on my friend and colleague Holly Rustick's podcast, the Grant Writing and Funding podcast, and I'm excited to share my episode with you today. This episode is really about she called it how to Love Marketing how to Love Marketing and it was such a core pillar for me and my business and for so many of my clients and students that I'm like this isn't a conversation no matter if you're in the for-profit space or nonprofit space that we all need to hear, because fundraising is the same thing as selling. We're both making offers, we're both trying to get people to take action. So in this day, you're going to hear a little bit about my entrepreneurship story how I perceive selling the act of selling, which is, by the way, the act of fundraising, the act of trying to get people to take action. How do you handle that rejection piece. And we dig into some of the online course building that you may know Maybe you've been in some of my online courses and programs. Before we do mention the nonprofit consulting conference, if that is something you're interested in attending the year, the 2023 conference has already gone. It was amazing. It is my favorite consulting conference out there period. They are actually doing an online version and an in-person version in 2024. I'm going to link to that here so you can find a bit more information about that piece.

If you have any questions about maybe building a side hustle, maybe building an online business or consulting business, or prioritizing online marketing, changing the way that you think about inviting people into your world, making offers, fundraising, selling, I want you to schedule a discovery call with me. So enjoy this conversation. Thank you to Holly Rustick of Grant Writing and Funding for allowing me to share this episode with you all today. If you have any questions about grant writing, if you're interested in dipping your toe in grant writing or need help to really brush up on your grant writing skills, I cannot recommend a better expert in this sector. I'm going to link to her courses as well in the show notes here, so enjoy. Welcome to the show, christina. It's good to be back. Thanks for having me, yeah absolutely so.

Holly 02:42

Yeah, so you come from funding consulting. You really have a big marketing background and really looking at, I love what you're working with street teams and influencers on social media and really helping nonprofits and causes get the word out on what they're doing. But we're kind of delving in because you're also one of the speakers at the nonprofit consulting conference in August 23rd and 24th, which is presented by Founded Technologies, and we're really excited about that because you're going to be specifically talking about how to create those leave magnets, so how to get people into your funnel right, how to create passive income with evergreen courses.

Christina 03:20

So I'm so excited. I'm so excited to be back to specifically that conference. It was my favorite conference in all of last year. I know I'm not supposed to pick favorites, but I am.

I feel, like as an entrepreneur. I love being among other entrepreneurs, giving people a glimpse behind what it's really like. I've been an entrepreneur for almost two decades I think something like that and I've seen a lot of like. I've tried a lot, I've done a lot, I've made a lot of shifts. I had a marketing agency at one time, then I launched my consultancy, and so it's really fun to say here's what I've done, here's what's worked, here's what I've learned, and also talk to other consultants who are thinking about doing it, or other consultants who are doing it but feel stuck, and saying here's how we take it to the next level.

Holly 04:06

Right, I don't love that so much because you bring in so much experience and part of it is like the scrappiness of being an entrepreneur and that's like a big part of it.

But what I see a lot of people, especially freelance grant writers and nonprofit consultants out there that they're like okay, I understand, maybe I have an agency and I do services, I write grants or I create fundraising appeals or whatnot but I also want to get more people from online. I don't want to just serve my immediate community, I want to be out there because there's such a huge right. There's millions of people out there that I can tap into and I could create some kind of course where I'm sleeping and I make money and I was like you make a ship or that, so diversifying their income, having another, you know, not just their services, but they have products now that create money coming in. So a lot of people are toying with that idea. It's attractive, it's shiny, but what I know you talked about like one of your main kind of tips on that is about learning to love it learning to love marketing.

So can you kind of talk about that for those people who are like, ooh, that's shiny and cool.

Christina 05:16

Yes, yeah, we'll talk all about evergreen courses, for sure and one of the things that you have to understand with building, especially an online business. Maybe you can get away with it if you've a very local, community driven consultancy. Maybe you can get away with not loving selling, but if you're going to have an online business, you need to figure out how to love selling, or at least not fight against it. So what I mean is, if you had a local consultancy, you might get away with just word of mouth and referrals for a while, like if you're rocking and rolling, like, yes, that could be how you have acquired most of your customers. If you're building an online business in an evergreen course that sells in your sleep the thing we all want, right, you really have to learn to love selling. And I think one of the things for me I was thinking about this a while back which is, I sort of wish that everybody had as one of their first jobs like cold calling, just to rip the bandaid off of just rejection. Cold calling is just annoying somebody making them an offer, hearing a no, hanging up the phone and then doing it again and doing it again until you get the yes, right, no-transcript.

I was a very, very strong salesperson back in college. For my college job I worked at a boutique called Betsy Johnson and I loved the clothes so much that they were easy for me to sell. Like she was this punk rock designer, she was her own person. They were easy for me to sell. And then when I got into real estate I actually had that cold calling job. Like I had to cold call expired listings and I'll never forget like that because you're like sweating. I mean every fundraiser is probably nodding along going, yes, you're like sweating and you don't like you just don't know who you're going to get at the other end of the phone. And like one of my very first listings was through a cold call. Like we just hit it off, we were just two humans connecting and like when you realize it's not that bad and what you're actually doing is offering them something of value.

And there's a connective element, just like the dresses. You sort of get over yourself. And also the other piece about it is you're inviting somebody in, it's just an offer, whether it's a course, whether it's consulting services, whether it's anything. And if they're a no, a lot of times they're a no because they might not have understood, like, the value of your offer. They might not have understood what it was. They might be confused on timing. They might. There's a lot of data in the nose. I'd like to say so, when you treat the no's as like a no, not right now, or a no, tell me more, you just it's not that big a deal. And the more I've gotten to the space of being able to sell what it is I have created and built for people that is literally making them money, is offering value, is helping them get their time back, the more I can stay in that space, the easier it is to sell. And then I'm somebody who, for the most part, loves selling, but it's been like a stair step to get there right.

Holly 08:22

Yeah, absolutely. And I love that. You know, because in a lot of people first off I just want to kind of rewind it because I want to really emphasize what you talked about so it's so important with you have your agency word of mouth. It's going around, you're getting jobs, you're in your community, that sort of thing, and then you say I'm also going to sell things online. It's almost like another business.

It's another part of your business that needs to be developed at the very least. Right, when you're thinking of it, it really is like an online business is a very different structure than an in-person agency and, yes, you can kind of grow it organically together, but at the same time, there's very different elements that go into it, right?

Christina 09:03

That is such a great point and I mean I'm a case study in that. So my business pre-2020 was Atlanta based, where I am, and I mean when I had a meeting with a client, I was getting in the car and driving to that client meeting and putting on meeting clothes and all of the things we do right.

And now, when I started building out the online piece of my business, when I saw what was possible with the course business, that shifted so much. But yes, it is two very different methodologies and strategies and, yeah, it is very, very different, but it is something that allows you to scale and go one to many. It is something that allows you to have evergreen revenue coming in year round, and those are beautiful things. So it's like a strategy worth doing for sure.

Holly 09:49

Absolutely, and I love that too. It's like it's a strategy that it's different, because when you're doing service work, you're doing sales or client acquisition, the sales marketing, but then you're doing the work for a majority of it, that's right, and then you kind of rinse and repeat and you're kind of doing that throughout. But for online business, a lot of it is you create a product once, so that service work that goes into it. That's the shortest amount of time and the biggest amount of time that you have. The largest amount of time on your online business is the marketing piece, is the piece of just promoting it. Promoting it, selling it, talking about it.

Christina 10:30

It is turning it on its head a bit. So one of my signature courses is called Amplify Social Impact and it's kind of a hybrid between online marketing and fundraising. So it's designed to make you money online and I built that course a few years ago and I was just in there this week and I've decided to finally add another module and it makes sense and I'm like, ooh, I see where it needs to be, but I was in that course going it's like you sort of like, wow, I built that.

And there are these moments where I'm like, ooh, that's good. But, to holly to your point, it's like you sort of forget Because, yes, I built that. I remember the summer I built it, you know what I mean. And then I put it on Evergreen and there was a set it and forget it type piece to it, where I didn't have to go in and keep tinkering with it and I didn't have to go in and keep adding on to it. Now I'm choosing two years later and making some adjustments there and making some adjustments there, but for the most part, I talk about Amplify Social Impact all the time. However, it's because I'm selling it, it's because I'm launching it, it's because I am making sure that the students go through it, have what they need, but the actual delivery of the coursework has been done and it is done.

It's already done. So it is kind of like the exact opposite, that service-based yeah, yeah, it is and it's kind of fun.

Holly 11:48

So, talking about that, a lot of people. Then they drool over the anime eyes, the excitement of this online Evergreen development, and then they realize, oh, it's actually a lot of selling and that's the main part of it. And then they're like I'm an introvert, I don't like selling, I don't like talking about my things. I don't know what I mean, I hate doing that and it's like but you can learn to love it, you can really learn to love it, and I think there's a part of that. Don't give up just because, if you think I'm an introvert, there's ways that you don't have to be yet live One in our selling your stuff. That's right. There are other ways to sell. So can you talk about that for the people that might have been drooling to get in? And then they realized they were like oh no.

Christina 12:28

Christina said we have to sell. I'm out, I'm not doing this. Yeah, the best thing about running an online business, too, is you get to decide your platforms. You get to decide the types of content you're going to create and put out there. So you get to decide all of that. So if you're somebody who doesn't want to be on YouTube Live, you don't have to be on YouTube Live.

You could devote your lead gen in different ways. You could decide that it's going to be audio only. You could decide that you're just going to do camera graphics on social media. So there's a lot of different ways that you can get in front of other people's audiences and build your practice. That way, you get to just decide those pieces and what sounds good to you.

However, the one thing you do have to do is consistently make offers. So if you're not making offers consistently, people simply just will not know that your amazing course or program exists, and that's one of the things that it's like I have to tell myself that all the time. Before I go into a launch, I decide how many emails am I going to send, because somewhere in the middle of the launch, I know I have no idea what it may sound like that's too many emails. I decide before I send the beginning, like before we press play. I've got my entire launch strategy figured out. It's that same reason. It's like we want to just decide that ahead of time and then we press go. People will unsubscribe and that's totally fine and that's all part of the deal.

I think this reframing it as you're inviting people in because you have proof that what you're doing works In some way you're doing people a disservice by not telling them about it. If I only tell, I'm thinking about my street right now. If I stand in front of my mailbox and I tell people about my course, the two houses nearest to me will hear. But if I keep walking down the street, people are going to hear about it. It's like we stand in front of our mailbox, we say it once and then we're mad. It didn't work. But you got to say it frequently, you got to say it loud, you got to say it often. I think that our egos we all have them are worried that lots of people are going to have judgments and be like they're talking about it too much or they're saying it too often. It's like the minute you just let people have that and you don't listen to that egoside of you, the easier it all gets.

Holly 14:40

I love that. I love that so much because you're also talking about talking about your offer and making sure I do believe in it. For those of you out there who are like, but I'm just creating something new, I don't have any case against it as well how did it work for you? Why are you creating it? When I first made my grant writing master course, which has over a thousand students now, but back in when I first made it, it didn't have any. There was none, but it was a formula I used that I knew helped get funding.

I used myself as a case study. That's right, don't worry. If it's working for you, it's working for someone. If you want to train other people on how to do something, whatever that is. Even if you're a step or two and this is the other thing where people get held up I need to take a big course on that. I need to learn. I need to read all these books about it and it's like you're going to get so far away of anyone else taking it that they're not even going to understand you. So even if you're a step or two ahead, you can still teach on something you can still 100% and we will go into that in such detail.

Christina 15:43

I feel like in the conference it's like all right, here's how to start, here's how to get your audience going right. But someone came to me recently and they're one of my private coaching clients and they built a few courses and they're amazing courses and they've never marketed them to anyone. There's no one in the courses and I'm like no, no, no, no, no, no. I was like let's get your courses out into the world and you're on probation. You cannot build anymore courses until we sell these. You know what I mean. And it's like that's our creative. I get it Like that's the creative, entrepreneurial spirit, like you just want to create and you just want to put it out there. But it is so, so important that you're regularly getting it in front of the right people right and that it's not a hobby, it's a business.

We're regularly selling it and you can do it if you're an introvert, you don't have to be the loudest person in the room, like I was actually pretty shy and I feel like I'm somewhere between an introvert and an extrovert right now. Like it just it is possible for any type of person to be successful in this. I think it's.

Holly 16:46

If I could say one thing it's like you kind of got to get out of your own way A lot of times and just talk about the value that it is Like the value that yeah, I love that too, because I've seen so many people too, be like I've got to get everything perfect before I even put one post out on it, because they think hundreds of people are going to immediately like no, it's not.

Christina 17:07

And then I'm all going to study it, right, I mean, we do, we think this Like we totally do and we all have that like part of our brain. That's like it has to be perfect. So I actually. So I launched my podcast earlier this year, the Purpose and Profit Club, and podcast episode number one is sort of very meta and it's called Minimum Viable.

So it's MVP Minimum Viable Product and it was about how do I get this podcast out into the world and have it be imperfect and not have the exact SOPs and the exact right tech? And they're exact right, because if I looked for that and if I consumed every book and asked every person and everything, I would never get it out the door. And I the same. As for the course world, like you have to do your minimum viable to get your course, do the beta version, you can always add to it, you can always do a second draft. But like you have to let those people, especially those first few students, go through the course, give you the social proof, get the feedback, hear the testimonials, hear the feedback where you want to improve upon it, and you'll never do that if you're trying to like find, I think people get really stuck with like the perfect course software the perfect sales people Right.

And it's like oh, we do this to ourselves. And that's the piece where I'm like you're not allowed to consume too much, like we go in, we consume what we need, and then we take action, we take action, we take action yeah.

Holly 18:32

Yeah, I've done. At least two of my courses were beta courses that I developed and I sold before I completed them.

Christina 18:40

So it was yeah.

Holly 18:42

And it was like and for me it was like that's marketing proof that people want this for maybe even develop it and get paid while I'm developing it, and then give them a good price too at a beta price- so, it's good to get that social feedback. So and just kind of, as we were moving through it, to be like this is where I'm going next and planning. What else would you guys want added in this? Like it was fantastic. I love doing that.

Christina 19:03

So, yeah, yeah, I think that a lot of people have some trepidation around doing it like selling it before it's built, and I think that I've only ever done it that way. So much so that my most recent course, which was a pretty intensive course, it wasn't until like we were like into week one that cohort, because I like taught it live. It was like, oh yeah, I pre-sold this, Like it was just normal to me, Like I was like, oh, this is just how I create courses. So you know, I knew my curriculum. I was a couple of weeks ahead in designing the curriculum but to the listener, like I hadn't totally recorded and done all the curriculum and I already had a cohort in it, but it gave me so much freedom because I was actually hearing in real time. Where are their sticking points?

Ooh where do I, next week, need to add a little something? Where did that run a little long? Or where did do they need a template for this? And I oh, I didn't know that they needed a template for this and I think a few years ago that version of Christina would have felt maybe a little nervous or intimidated, like, oh, I didn't deliver the right thing they needed. And instead I'm like, oh my God, I got them to like 95% and this is gonna take them to 110%, and I was hearing in real time their feedback and their aha moments and things like that. And it ended up being a really, really powerful group of people and they got very, very connected. Because it was a small group too, because it was, you know, that beta version. So there's a lot of goodness in the beta version, so don't avoid it.

Holly 20:35

I love it and there's no like right or wrong way. The only wrong way I would say, quote unquote, is not doing it, or developing it, not selling it, not selling it. Yeah, so you know what I mean. And then getting caught up like it's not perfect and you know, just so there's definitely like room to like move as an entrepreneur and as a creator. But coming back to that marketing piece, like how else can you embrace your course and start loving to market? I mean, what are other ways that, like you don't even necessarily need social media to market your courses and stuff like that? You know you can do it through podcasts, you can do it on YouTube, you can do it like those are on my search engine. Yeah, you know, they're not necessarily. You could just blogging.

Christina 21:19

I mean, you can partner with other people's audiences and build your email list that way. Get in front of other people's audiences. Yeah, you don't have to love TikTok, you do not have to dance in front of a reel we will not make you, and you can still be selling evergreen courses, like. But I think, what's important, even Pinterest we didn't even talk about that that has worked for many consultants. I think the point, though, is don't throw a spaghetti at the wall.

Pick one or two platforms that you like, so, if you're somebody who enjoys storytelling and writing, maybe it's blogging an email and you want to build up your email list that way. If you're somebody who's like I want to be in front of the camera, maybe it is YouTube and doing some video, lead magnets or something like that. There's so many different ways you can slice and dice it, but I think where we start to feel that burnout and we start to feel just like is when you're like I have to be on LinkedIn, tiktok and all the things. So pick a couple and go all in, and when you go all in with those, do not go all in for like two weeks or a month.

That is not all in yeah, I know you're nodding At least 90 days. I told my email marketing class I'm like you're making they were making these huge changes in the frequency, the tone, the content, how much they're selling in their emails. These were nonprofits for the most part and I'm like you have to give it at least three months.

You're not allowed to say, oh, this was uncomfortable or oh, this didn't work. I was like, really I want you to give it six months, but at least three months of consistent before you look at the data and make any decisions or change.

Holly 22:56

Yeah, yeah, and I was just telling you in the green room too, because I just hired someone from my YouTube channel to pay some attention to it and to go all in on it and same thing. It was like six months, let's do a six month contract just to start. And even then, here's some of our goals. But we don't need to feel negative or shamed. We don't meet these goals. There are just some parameters that well, at least no in six months, are these even good parameters to have? So you don't really. It takes time to get data and it takes time to really know. If you change too much at once, it's kind of hard to know what was.

Christina 23:33

Oh, it's impossible to figure out what it was right If you change too many things at once. Yeah, for sure.

Holly 23:39

So if you guys are like, dive in with that, because part of marketing is data, I know a lot of you, grant writers especially, are like okay, but I like data. So if you like data and if you don't right now, but then you start looking at data tied to your marketing, you're gonna start to really love it and it's gonna start to even maybe be a value.

Christina 24:01

Oh my God, if you love data this is so funny because I feel like usually my audience isn't that into data, Maybe because they're like the marketers of the world, right. So the grant writers are like, yes, but you love data. This aspect specifically of like having an online course business you'll love. I was looking at my spreadsheet the other night no-transcript subject lines, open rates, click through rates, conversions, I mean and this was very kind of just basic high level, but I mean you can really figure out where did they come from? Where are the leads who are converting into your courses come from? And boy, there is some very clear like you can figure out where they're coming from and where they're not. Yeah, Stop spending time where they're not, Double down on where they are, and that is how you really get to momentum. And that's something that I did not enjoy, that process, but I was like we're doing this process. Christina.

Holly 25:00

You know, just like hanging out yeah, exactly so it's worth it. It's worth it. It's like maybe not Divided it, but like having it right and even looking at like then Google Analytics, or if you have like some kind of like where you're selling your courses, like how many are sold, who are you selling to? All of that, and it really makes like, oh wow, this is interesting. Even on my YouTube this is started. She started doing saying where are your subscribers? She's like you know what your subscribers, holly?

they listen to a lot of motivate or they watch a lot of motivational speakers on YouTube and that was just like an interesting data point, and it was like huh, let's tuck that away because that might be of use later, right, and that's just an interesting trend. Then you're seeing about these people who are attracted to you.

Christina 25:39

So it was like oh wow, that's. That's such a great point, Because one of the things that when you're trying to get your course in front of other audiences is figuring out, what is that other alignment Like? Where is the overlap of the Venn diagram? Right, If I'm selling X, OK. What is the overlap to Y audience, where there's that sweet spot? And sometimes it's not completely clear, but that's a great example of like oh well, maybe I want to talk to somebody who's a thought leader in the self-development space and, even though that might not seem exactly right, I see that there's some alignment there, or something like that.

Holly 26:12

So yeah, but, being willing to just look at that is gold, and if you don't have your stuff out there, you guys, you're not going to get the data.

Christina 26:21

That's right. You're just going to have the course hanging on a shelf, a digital bookshelf. Don't do it, yeah.

Holly 26:29

It's not, yeah, it's not going to bring in the data, so you need to be pushing it out there. But there's, the beauty of that is you can market in so many different ways, right, when you have something that's on demand, so evergreen course, a book, et cetera so you can be marketing in very many ways that are also evergreen. You were talking about writing a blog. Once that's there, it starts indexing, right? So there's a lot of things that you can do that lead to it, but you do need to freshen up your marketing a lot. But if you're in the space where you're like that sounds attractive to me, then do look into this. Come to the nonprofit consulting conference, because Christina is going to go all in on showing you how to do this, because for my office, it transformed my business completely, right? Yeah, I think it's amazing.

Christina 27:15

So I'm going to offer if building a course and I'm saying like modules and lessons and that sounds a little bit like a beast, like too much I'm doing air quotes courses on evergreen that are actually just mini courses. They're two hour workshops that I've condensed in a way that is bite-sized so you could actually build your very first evergreen course could be a mini course. Yeah, that is a value packed and I mean now I'm going to go well, that's an upsell or that could be an order bump later.

So it doesn't have to be your very like your MVP, does not have to be a 10 module templated worksheet, coaching calls. It could be a two hour mini course and those are some of the most easy, bite-sized ones that your students will love because they can consume it quickly and see results quickly. So it doesn't even have to be something crazy and dense to actually tackle the curriculum.

Holly 28:12

Yeah, and to your point, those are actually becoming more popular. So when I look at because I do, I buy onto bank courses and all the things as well and I always look for like little- snacks right. So I'm like are your videos an hour long? Because I'm not going to consume those. But if they're five to seven minutes on something specific, I'm going to consume that. Right, I can get through it in a day. If I can get through it, then I'm good.

Christina 28:38

We want the results. I mean as the course designer, we think we want to give everybody the kitchen sink. But the student, the student wants the course results the fastest, easiest way possible. I don't want to go through 10 modules if I don't have to. If I can get it in six, right.

Holly 28:54

Yeah. If I can get the results in 30 minutes by applying whatever and then do it. You know what I mean. I want that Totally. I'm like I'm sorry and I will pay more for that. I will pay more for the fast results. It doesn't mean I'll pay less, it means I'll pay more right.

So that's. The other thing is, don't think the more you put in something, that more expensive it needs to be or the less time you spend in it. It's about the results, right. It's about how fast can you show something to get someone to move from A to B? Right, for me, it's about teaching them how to write a grant or starting a grant business, right. So it's like, if I can get you there and you can get in there and anything you need at any time, you can quickly find it and have a template or have something that you can then get that result.

That's what I give you, right, and that's, I think, what's really powerful is remembering what's the real thing. What's your specialty in your nonprofit consultancy? If you're in marketing or fundraising or whatever, can you create little templates that you can just sell? Then right, that nonprofits can use All of those types of things. Think about what is the quickest way to success and then how you can market that right, how you can let people know about that way so they can be successful and reach those outcomes real quick, exactly, exactly. I love this. So learn how to love marketing, you guys. So thanks, christina, for coming on again to our grant-writing and funding podcast and really talking to nonprofit consultants, because so many nonprofit consultants that really really interested in building some kind of product like this and they just don't really know where to start. But I think, knowing that just the process and, like we talked about today, what it- is we can find out what you're gonna market.

We can talk to you guys about that at conference, right, but as far as, like, the mindset around it and the system is different than what it is.

Christina 30:43

I would say this like homework assignment between now and the conference is this Like yes, work on your mindset of just it's not selling, it's inviting people in, that's it you're inviting them to whatever it is that can help them, not help you help them. And then the other piece of like actual tactical homework would be pick a place. My recommendation would be email to start building a list, like, even if you just stick it in a Google Sheet for now, where you're like all right, I got it in a Google Sheet. Or pick a place, even if it's just LinkedIn, you're just gonna hang out and start interacting on LinkedIn, a platform we now and then, so that when you really do start selling this and you will after the conference that you'll have a place where you actually have already have some buildup of people who are no like and trust you.

Let's start with that.

Holly 31:29

I love it, then you guys will be ready.

Christina 31:30

So all right, so You'll be ready.

Holly 31:32

Yeah, then you'll be ready Again. Definitely come to the nonprofit consulting conference On August 23rd and 24th. You actually speak on both days and we're doing a panel as well that we're gonna talk about, but you and I and Sean Kosovsky are doing For Fave Panel. Yes, yes so we're gonna be talking about doing partnerships and how you do partnerships to leverage your business. Because we've all done things together, that's right, and so we can show you some of our case studies of what has worked really well and then what's kind of flopped a little bit, but still gonna get pay off.

Christina 32:03

I mean, you're gonna learn from our mistakes and we're here to just tell you the real, real. So yeah, yeah, I love it.

Holly 32:08

I love it, all right. So, christina, for people wanting to know more about your business, where can they find you?

Christina 32:14

Yes, so on Instagram at Splendid Consulting I'm over there quite a bit and the Purpose and Profit Club podcast. Go check out my podcast. It is the intersection, I would say, of mindset and strategy. So that is the place.

Holly 32:27

Oh, I love it. So, yeah, definitely, if you guys, podcast listeners, jump over there, subscribe, that's gonna be awesome. I love that you're starting your podcast with your film. I mean so Love having another podcaster on.

Christina 32:38

What is this that's?

Holly 32:40

so fun. Yeah, all right. Well, I will see you at the Nonprofit Consulting Conference. Christina, thank you so much for coming on today and sharing all of your wonderful energy and your skills and your knowledge on this topic, so we'll see you soon. Always good to see you.

Christina 32:52


Yeah, we'll see you soon. Like what you're hearing and wanna take this to the next level, I wanna invite you to go to purposeandprofitclub to watch my free class. In there. I will tell you the number one thing that's keeping your nonprofit or social impact business stuck and what to do instead. Go to purposeandprofitclub.

You Get To Have Purpose And Profit. I’ll Show You How.

 
 
PodcastChristina Edwardspurpose and profit, marketing, entrepreneurship, purpose driven, nonprofit, social impact, mindset, productivityComment