Social Impact Businesses Create Marketing Movements For Good

You might have heard me use the term "Social impact business,” "social enterprise,” and “social entrepreneur" more and more.

Why?

As many of you know, I come from the for-profit sector (🙀) and am ever-passionate about giving YOU the tools they use to successfully scale, attract more customers, supporters, and build loyal followers... so you can deepen your impact and funding goals.

There's so much overlap with social impact businesses and nonprofits that it's time for you both to mix & mingle together.

You’re working to do more good.

Create change.

Build marketing movements online.

You're changemakers and have so many opportunities to learn from each other. If that sounds like you, let's make a place to connect more, inside my free Facebook group here

But if you’re thinking… “wait, is that me?” Keep reading.

66% of Americans would switch from a product they typically buy, to a new product from a Purpose-driven company (source: Cone/Porter Novelli)

A social impact business aims to impact social, cultural, or environmental issues. For me, this could be a traditional for-profit company or a B-Corp, likely you have a strong, purpose-driven concept even if you are a for-profit.

I’ve worked with for-profits that are dedicated to creating conversations about social justice, inclusivity, LGBTQ+ issues, and more. Or perhaps, you’re an entrepreneur, founder, or maker of a product that you’re ever-passionate about that might be locally-sourced, handmade, or creating jobs in a community you love.

You’re a Social Impact Business, my friend!

I’m going to use these terms interchangeably: Social Impact Business, Social Entrepreneur, and Social Enterprises.

Social Enterprises want to “maximize profits while maximizing benefits to society and the environment,” according to Investopia. Totally. Increased revenue can accelerate change for social enterprises!

Toms and Warby Parker are two high-profile examples of Social Enterprises.

More and more, businesses & consumers are prioritizing social impact. A recent Cone/Porter Novelli study found that:

85% of americans Say it is no longer acceptable for companies just to make money; companies must positively impact society as well

I’ve seen this number increase year over year, further illustrating the importance that buyers, supporters, and community members are making in their decisions to buy a product, service, or even click “Follow” on Instagram.