Ep. 121: Win Giving Tuesday: 10 Ways to Create Record Breaking Campaigns

EPISODE 121

Win Giving Tuesday: 10 Ways to Create Record Breaking Campaigns

 

About the Episode:

We're digging into Giving Tuesday today. Last year, Giving Tuesday had a record breaking year. It broke all the years passed, raising $3.1 billion in the US alone. That was a 15% revenue increase over the previous year. Beyond that, research shows that 24% of Giving Tuesday donors are actually first time donors to the organization. So, today I'm going to share the 10 strategies that will help you have a record breaking campaign, and this is something you can apply to any campaign so even if you’re listening to this when Giving Tuesday has already passed, don’t skip this episode! We’re covering everything from leveraging your current audience while also growing it to leaning into repetition and honing your follow up strategy and so much more. By implementing these strategies, you can achieve great success, whether it's for Giving Tuesday, year-end fundraising, or beyond.

Here’s what you’ll learn:

  1. Be unapologetically present: Commit to showing up with power, authenticity, and purpose 

  2. Extend your campaign: Reasons why you should extend your Giving Tuesday campaign to last a full week for maximum donations 

  3. Leverage influencers and advocates: Do not rely on your organization’s own social networks, database, and newsletter, work on expanding your reach and break through the noise 

  4. Nail your narrative: How to brand your fundraiser to create more engagement with your campaign 

  5. Highlight your stats: Lift up the communities that have been impacted by your cause and share social proof

  6. Repetition, repetition, repetition: Don’t assume your audience has already seen your campaign and how to get comfortable with extra outreach

  7. Maximize your match: Stand out from other organizations in the nonprofit sector by getting creative with your donor matches 

  8. Create a BTS for your donors: Send out real time updates to your givers and leave room for some magic  

  9. Go beyond the follow up: Invite your donors to become engaged advocates with your organization and grow your recurring donor database 

  10. Highlight what’s possible: Show donors what’s possible beyond Giving Tuesday



Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect


Christina’s Favorite Takeaways:

  • “This year will be the first time that some people have ever heard of giving Tuesday… in fact, it’s a great time to tap into millennials and Gen Z.”

  • “Be unapologetically present, do not set this year’s Giving Tuesday out.”

  • “The name of your Giving Tuesday campaign should have a brand, should have heart, should have life in it.”

  • “It doesn't feel great to follow up on that phone call or to send another outreach for that sponsor. And yet, that is the tipping point from the organizations who will achieve their goal and experience record breaking growth.”

  • “You’ve got to be all in on the follow up process, it’s so essential.”

  • “Do not do your Giving Tuesday campaign without securing a donor match.”

  • “Step into your most bold self when you're fundraising this year end, whether it's for this campaign or a different campaign, make sure that your donor feels seen, heard, and it's not so transactional.”

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