Ep. 106: Influencer Marketing: What it is and why you should be using it

EPISODE 106

Influencer Marketing: What it is and why you should be using it

 

About the Episode:

Already crossing your fingers when it comes to examining year end growth? There’s a way to make the growth of your organization more sustainable (and definitely more of a sure thing). I’m excited to share with you today a method that many of my clients have used with great success – as much as 5xing their campaign goals. Introducing The Social Street Team™ Method, where your mission, your target audience, and your biggest advocates collide. Your Social Street Team™ is similar to influencer marketing, but it has your organization at the heart of it all. Listen to this episode to learn more about this method and how to get started – even if you’re B2B, even if you’re international, even if your organization isn’t fully community based. This is also something that I extensively teach in The Purpose & Profit Group Coaching Program, and we would love it if you joined us!

Topics:

  • Christina’s own imperfect action moment that happened recently and the steps she took afterwards to move on

  • The history of influencer marketing from the large for profit industry to how nonprofits are using it today

  • What The Social Street Team™ Method is, how it engages digital marketing to connect your mission and target audience, and why it’s important for your organization to implement one

  • Differentiating the roles of your Social Street Team™ members vs. board members and how to cultivate more fun and community building

  • How to find Street Teamers for your organization, even if you’re international, even if you’re not entirely community based

  • Finding one action and goal to commit to for the next 30 days to really get your Street Team™ off the ground and set yourself up for success before the year end



Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect


Christina’s Favorite Takeaways:

  • “The power of the endorsement is the key to what makes influencer marketing so special and so successful. It has a 5x return of every dollar spent.”

  • “Whether or not you realize it, you’ve been influenced your whole life.”

  • “A Social Street Team™ is made up of digital ambassadors… they may also just be your advocates – your dialed in passionate champions, super fans. They can be and should be in your social street team.”

  • “Being a part of your Social Street Team™ should feel very light and fun, and community building.”

  • “Many of my clients who have used The Social Street Team™ Method 5x’d their next campaign, just by having a street team, because what does the street team do? It connects you with people outside of your bubble.”

  • “Everybody at this point is once removed from knowing somebody who's a YouTuber, an influencer, a blogger, or something like that. Influencers are everywhere.”

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You Get To Have Purpose And Profit. I’ll Show You How.