Ep 2: Gold Medal Thinking and My #1 Strategy to Double Your Impact

EPISODE 2:

Gold Medal Thinking and My #1 Strategy to Double Your Impact

 
 
 

Why do some social impact entrepreneurs and nonprofit leaders succeed while others fail?

What are the top strategies that are working right now? What should your org start doing (and what can you skip altogether?)

In this episode, you'll find out:

  • What to do this year to increase your bottom line, grow your customers, donor acquisition

  • Why do we give up on our goals (and what to do instead)

  • How email marketing could skyrocket your online growth and retention

  • My favorite way to cultivate relationships and grow more customers and donors with ease 

Thinking like an entrepreneur and combatting negative thinking — my trick to turning around dread around working on “internal tasks” in your business and activating positive feelings instead.

Plus find out:

  • How to improve your productivity (and enjoyment) by 45% with one simple ritual.

  • How to wildly attract more people to your organization.

  • How often to email your list.

  • How to get your target audience’s attention in a distracted society (and why the Rule of 7 no longer applies!)

Why you need to stop under-asking:

Stop deciding what people can and cannot afford. Your job is to ask and invite them in.

Sometimes a “no” is a “no, not right now”

We forget 50% of new information within an hour of learning it (source: the forgetting curve)

Enter The Purpose & Profit Club Giveaway! Get The Details Here!

Resources mentioned:

 
 

Two things, it will change your own belief and the goal. So it makes it cheeping the goal easier, and it will get you more committed to the goal. So instead of you kind of starting and losing steam come end of January, you actually become way more committed to achieving the goal.

So we're going to talk about goals. Today, we're going to talk about revenue goals, we can slice and dice these goals anywhere you want. But I really want you to get into practice of taking, I don't know, 30 seconds, probably each morning to write down that goal, physically write it down, physically write it down, every single day. And if you skip a day, just get back on like you're riding a bike, like, oh, you know what, I forgot Thursday and Friday, and we go on Saturday, just get that back up, because I'm going to talk to you more about the data behind that piece. Okay. I want to know, if you came into this year 2022, with a big clear, not even big, a big, small, medium sized goal.

“You are 40% more likely to reach your goals if you write them down”

Tell me two things, I want to know what that goal was. So for example, it could have been our organization is going to have half a million dollars in donations come in, or it could be we will reach $150,000 in revenue, we will like whatever it is, if you had a goal. Tell me if you know that goal, the chat, give me a yes or no. And if you're willing to share that goal, I would love to know what that goal is. Now, if it's not financial, it could have been something like this. I'm going to acquire because sometimes we have some consultants on here. I'm gonna acquire 10 new clients this year 10 new clients like it could be that, but I want to know, did you have a goal for 2022? And how are you looking on it?

Because what I see happen and type it in the chat if you did or didn't you can type in a yes or no. Here's what I think. Here's my thesis. Many of us had a goal, January ish of this year, and we kind of forgot, we kind of lose steam on it. Or another thing we do is we kind of shift and shape shift our goal.

So when it gets hard, we're like, Well, maybe not 1010 new donors or 10 new clients, or 10, new whatever. We're like, maybe five. Okay, I'm gonna go through the chat. So here's my theory, all the people in the chat kept an eye on their goal. Right. So we got All yeses in the chat. So Lindsey said yes. goal to raise 385k made the goal. That's amazing. Let's see. Yes. Find a new home of Operation who Tim? Yes. Okay, so we see a lot of yeses. So my hunch are my goal setters who reached the goal? said yes. And the ones who didn't are like this, they're like, which is totally fine.

Brittany says yes, to develop a formal brand strategy. Okay. Well, I'm just thrilled that we have so many yeses. Okay. So my nose, I want you to just take note, if you're like, Yeah, I don't know what my goal was. So I have been an entrepreneur since 2007. And one thing I know to be true, is there was a couple of years, maybe around 2012 13, I don't know something like that, where I stopped writing down revenue goals. And guess what happened to my revenue flat, just stayed the same. Previous to that. And after that, I started to get very clear on my goal, when you have a quote, place, a beacon, a lighthouse that you're trying to achieve, and you practice achieving it, not just one day one vision board, but you actually, you know, stay the course, you're so much more likely to go there. Okay, get there. Okay, Heather

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says I think my goal was status quo, keep it running. Okay. I'm glad you actually said that, Heather, because we're going to talk about setting goals in a second here. And I'm going to go back to that. So I want to share with you a recent study. And this was kind of amazing. This was about two groups of people, one group of people went to the gym, and they're weightlifting and doing a workout every single day or whatever the cadence of the workout was. And at the end of the study, they increase their muscle strength by 30%.

Okay, got group, they went to the gym, they did the weights. Another group did not go to the gym. What they did was they visualized the entire workout in their head for the same period of time. Okay, so they didn't go to the gym, but they maybe let's just say they just sat on the couch. And they were like, right now I'm doing leg presses. And now I'm going to do the bench. I wanted to do some curls. And they did that for the same cadence, the same frequency that the first group did only they didn't actually lift a single way. Eat.

So at the end of this study, the group that went to the gym saw 30% increase in their muscles, muscle strength. Makes sense, right? But the group, this is cool, the group that only did the workout in their head, they never lifted a weight saw an increase of 13 and a half percent. Okay, that's almost half as much as the people who lifted weights, okay? Because our brain has a weight, basically, our brain can shape shift towards our goal, or away from our goal.

Truly, like, if we want to bring it towards our goal, we really, really can, Heather. Yes, yeah, I want you to try that I want you to really think about that like, and I'm gonna give you some ways we can take that deeper, that's a pretty big deal. That's almost by half. And like not even no one had to put on any exercise pants, no one had to break a sweat. And yet they were stronger. How can that be?

So for 2023, you get to decide, or maybe your board is going to help you. But I'm going to just say you get to decide what your goals are, you at least get to inform and help us steer them right? I want you to pick something that challenges you and that you believe in and that you're excited about. So Heather shared that her goal was status quo. So to keep it running, to keep the org running, I get it, I totally get status quo. And what I would challenge you for is, let's say status quo was a half million dollar operating budget, right? Something like that. I would say a million might seem so far away that you're like, too far, I can't even visualize that. It's like me going, I'm going to be a bodybuilder. But the next time you see it's like too far of a walk, right? But I want you instead of going and let's just do a half a million next year, you know, it's going to be a recession. And I don't know, let's just try and keep it status quo.

No, I want you to pick a goal that stretches you, maybe it's 650, maybe it's 750, you get to decide, you also get to do the same thing. And it doesn't have to be with revenue. So we know we've got some development folks on here. So it might even be you know, right now we have about 10 major gift donors. Next year, I want to get 10 More in at $10,000. Or more like you get to pick what segment of the goal of your goal makes sense for your role and your position. Okay, again, for my consultants, same thing, they might want to bring certain level of clients or a certain retainer amount or something like that, pick something that feels like a push, it's supposed to feel like a push, okay? So inevitably, you're gonna write down your goal. And it'll be split one of two ways.

Especially if you push yourself, you may say to yourself immediately, so let's use Heather as an example. So Heather chooses her goal. And she's like, that's not possible. That's going to be so hard, I can't do it. I don't have enough staff. I don't have X, Y, or Z, the economy's really bad, like it's going to all of that stuff will come up like that chatter, right. And she may even have co workers that will have a glass of wine and engage in that chatter with her. Right, there's that. But I want you to think about too.

What's the other side of that? The other side of that, for me is, well, how is it possible that actually people organizations, companies make money in a recession? Because it is, it is possible, because there have been companies that have created products that you and I enjoy, because of a recession, right through the recession, people make money. So I want you to start thinking about the possibility of it versus the impossibility, how hard it will be right? And when you pick a goal that just pushes you a little that just nudges you forward, you can start to get there. And you can write a list, you can be like, alright, what are 10 ways this is actually could be possible for me.

So I'm going to dive into and we're gonna circle back on that, what to prioritize. So as we look to next year, there's a lot of stuff I want you to stop doing. And there's a lot of stuff I want you to double down. Okay? A few Friday nights ago. It was a Friday night. And normally I watch movies, the kids that asleep, and we watch movies, my husband and I, and I think he had a boys night. So it's all by myself. And guess what I did? I watched a four hour webinar with multimillion dollar business owners, and they were talking about what's working, what's not.

And I was like, Yes, I'm all in. So watch this webinar, I'm going to share with you I sort of put it through my filter through my lens of working with you all and saying what here makes a lot of sense, and I'm going to share some of that with you. Number one is you have to prioritize being online. You have to and you cannot do it in an arbitrary way. You cannot do it in a like Yeah, yeah.

Christina, we've got a website, we've got our Facebook page. That is not what I need. I mean, things need to be updated. I mean, if I land on each and every one of your websites right now that it does not show some old information, right? That it adds I see some not that it also presents you you the brand you the organization as you want it is that photo representative is that headline representative of you have your mission of who you serve, and is it compelling like do I care? Am I going to land on it? I just went through these Google Analytics for one of my clients. And it was like, you look at the amount of people who land on your website, and then ditch they're like, man, nevermind, right? How do we get people in those first seven seconds. So your website, your email, your social media channels, the best news I have for you is, I'm not going to tell you on this, to dance on a bunch of reels, and do a bunch of videos and stay on social media and create all this content for 2023. I do not think that that is how you reach your financial goal. It's not through a bunch of videos and reels, dancing and things like that. Do you need a social media presence? 100%.

But I don't want you to spend tell my clients this all the time from looking at the pie chart of your week. I do not want a big slice of the pie called social media content creation, that is not a good use of your time. Okay? Do you want you to post on social a couple times a week, once twice a week, ramp it up during a campaign? And that's it, set it and forget it a little bit? Okay, what I do want you to do and if you get one thing, from today's training, it is this, you have to email more, email your list more, whatever you're doing now and tell me in the chat, how often are you emailing your subscribers your database? How often are they getting an email from you? And giving Tuesday does not count? So not that but just it's February of next year? How often?

Are they getting an email from you pay every other week? Monthly? About 20 times a year? Thomas, you're gonna make me do math. Okay. Let's see once or twice a month, every other week? At least once a month? Yeah. Okay. Every other week, once a month, something like that. Not much. Wendy says six to eight times annually. No. So there was a time where I used to say, You know what the minimum email once a month, that time is gone. The most profitable asset that you are under utilizing in your world, whether you're a for profit or nonprofit is your email list. Because tomorrow, if I can't get into my Instagram account, or the algorithm changes, or blah, blah, blah, happens on Twitter, I have my database, I can reach you all and invite you to my world. Right?

It is how I reach my audience much more effectively, I get to control the levers on how I want to segment how I want to filter how often it is such a valuable tool and no one in our industry is utilizing email the right way. Okay, so no one has said in the chat too much, not one. And I've actually never met the person who's like, emailing their list too often. Okay, here's why. Here's why emailing matters so much. It's such a great way to do a couple of things. It's such a great way to reach your audience for free, aside from the fact that you're paying for your CRM, right, there's not some sort of you're not paying for Facebook ads, you're not paying for Google AdWords. If I want to get in Britney's inbox right now. I'm like here, Britney, come to this hangout. Did you know about this, right? Second reason, it is such a great way to nurture and steward your audience. Okay,

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how many people give one time a year by one time a year, and they forget about you until that next time a year or they could completely drop off altogether. I'm going to tell you a story. A few weeks ago, I was across town. And I needed to buy a new concealer and I buy this concealer. But I don't buy it online. I don't buy it Sephora. I get it in natural skincare store over near me and I was like, You know what? I'm over here and wonder if there's a natural skincare store over here. So I googled, sure enough there was I had driven by the shopping center a million times. And I've never noticed the store. So I'm like, alright, I'll go in there. I walk in.

There's two salespeople. They're very busy. They both are helping people. They're like unboxing stuff. It was very busy. But they were really warm. Really nice, acknowledged me right out of the way. And they were like, Hey, we're really busy. How come come come how can we help you we'll be right with you. And then I kind of like looking around. I'm like, I'm looking for this concealer. And they're like, oh, we have their product line but they have supply chain issues. So we don't have any of their concealer right now. But that concealer isn't nearly as good as this concealer and they're like this concealer is so much better. And the way in which the sales girl said this was such conviction that had they had both in stock I totally would have bought the one she recommended.

Like you know when somebody's like you need this that you're like alright, I'll try it. So I like kind of go look at it and she looks at me one more time. Again. She's still helping somebody. And she's like, your blah blah blah warm. See three color that's your color. She's like, try that. And sure enough, she knew the color I needed. So they made the sale. I went in I bought this the concealer. That's it. It was a pretty good experience. But that was it. What happened in the next seven days was fascinating. I was like, Oh my gosh, they need to teach a masterclass and marketing. So again, I've never heard of this skincare store. So they had my email address and they put me through a new customer. Welcome series online.

Okay, so So I got an email from them, like right away. And then I got something that was like, did you know you have 200 points waiting, because now you're a new customer. And there's points do. And then another one was just nurturing me telling me a little bit more about their why, right, their mission. I found myself there about a week and a half later, like, in the same area. And I was like, You know what I actually do legitimately need some sunscreen. So it's like, instead of going to my place that I usually go to, I'll go back there. So the girl comes in, and she's like, listen, oh, my gosh, yes, I've got your sunscreen, but we're also doing this holiday promo. And if you spent this, you get this, they made so much money off of me completely unexpected because they had nurtured me I had such a great experience. I cared about them, like I cared about their mission, they had incentivize me, it was like a win win. I've now shifted where I shop.

Not only did they get to sales off of me, and way more than that initial concealer, they've actually made a longtime customer out of me because of that nurture process. I liked it. I liked that they sent me probably four emails, right out of the gate that I bought some sunscreen, they were having a party, and they sent me a couple more emails. I'm like, Yes, I feel seen. I feel part of this natural skincare community, it was a win win. At no point did I say this is too much. They shouldn't email me this much. Because if they hadn't emailed me, I wouldn't have bought like three other things. And I felt the value because I got all these other free products. It was truly a win win. But oftentimes, if I say to my clients, I want you send three emails this week. They're like, No, I don't want to send three emails to unsubscribes. Christina will have too many, right? No, no, I can't do that. No, people won't like that. And I'm like, No, we're not sitting here. I'm not reading every one of Andy's emails I'm not, I'm skimming a few. I'm deleting a few. And then I'm gonna go all in on one or two. So you have to keep that in mind as we are busy. And just like I didn't read all the emails that this store sent me I read a couple and I was like, Cool. I'm coming back. Okay, so really want you to think about that.

Lindsay says, Do you consider email the same as digital newsletters? Or what should we do it be doing both? Okay. I'm going to jump down on this. This is from trends, but I'm going to go ahead and answer it a little bit. So the days of what I would call a digital newsletter, so for example, January news, and it's like, program one program to an update a spotlight an executive corner, a digital where it's like long, like a newspaper, those days have really shifted for shorter, more frequent emails, okay, shorter, more frequent. So I would do Susan says how many per week I like once a week, I like once a week, but do not go from once a month to once a week, he kind of like you want to wean yourself there and go in with a plan. And we'll talk about that more. So shorter, more frequent little pops. So I'd rather get a little pop of an update about one specific thing, right? More often than you fire hosing me on five program updates, plus a call to action, and you want me to do this. And that, okay, so more often. Here's the trick with more often. And Susan, this is kind of where I'm going caution, I'm cautioning you, rather than going on this webinar and then going got it, we're just gonna write more emails, amazing, I can do that. I want you to make sure that the emails that you're writing have a couple things in them. Number one, they sound like you. And you can be you, your organization, you your brand you your business, or you if it's your first person point of view.

But the point is that they sound like you're the authority, the expert in what you do, otherwise, I don't want to read it. Otherwise, it's not interesting. Otherwise, I am going to unsubscribe, not a watered down version. So you can do kind of a quick check like a gut check where you're like, okay, is basically the content of this email, something that another organization in our sector could have written? Right? Is this like, unique and different at all? Or is this approximately what everybody's saying about this? Cause? Right? If that's the case, then that's kind of like you're like, Alright, I got work to do, right? I got work to do on finding my unique voice, right? The other piece of it is, and if you're like, Oh, the unsubscribes are, oh, we don't have that many lists of people on our list. Number one, you can grow your list, we can talk about that for sure. Number two, the unsubscribes are a natural email list cleaning. I used to teach email list cleaning and emails, cleaning is actually really worth doing where basically, you're just taking the people who aren't engaging opening your email for a certain period of time and you're getting them off your list, which makes sense because as I do, I pay for my CRM.

So I don't want to pay for people who are literally not opening emails. However, what the beautiful thing is about upping your frequency is that as a natural email list cleaning because anyone who's like you know what I want off this ride. I'm not that interested. I'm not going to buy or donate or support or give right? They can just unsubscribe. And that's fine. And it's natural email list cleaning. Okay. Let's see, Tim says can more often can more often include a video occasionally, you could totally include videos and emails. Absolutely. Yeah. So your emails do not have to be like, the same type of content, weekly, right? 100%, you could have once a month, you have an email about this. You know, once a month on week, two of the month, you sort of go on this right, where you create almost an editorial calendar, which is helpful for figuring out what those are, I mean, you could have the last Thursday of the month is always stories of impact and testimonials, where it's just reading the love, and it's like a feel good email, like you can parse them up like that for sure. Okay.

Let's see. easy wins and strategies to start now. So number one, shorter emails, that's the best news I have for you. Number two, using your unique voice, making sure you're not watered down that you actually sound like you. Number three, this is a big one thinking like a successful entrepreneur telling yourself it's working. One of the biggest things we do, and I see this in for profits and nonprofits alike, is we're like, it's not working. It's hard. I have too much. I don't have enough time. Right? And I'm gonna walk you through why that's a problem. Okay? So in like psychology, cognitive behavioral therapy, there's this idea of the think feel act cycle. So you think something, you're going to feel some type of way, and then you're going to act from that. Okay. So for example, there was something I had to do yesterday, that was an internal business thing I had to do. I did not want to do it. I was like, I don't feel like doing it. It's boring. It was very, wasn't quite bookkeeping, but like, that was like, I don't want to do this, but I needed to do it. Okay, it needed to be done this week. And I watched myself was like, God's gonna take so long, like, this is my chatter. It's gonna take so long. Oh, you know? And I'm like, okay, all right. What am I feeling? I'm like, I'm feeling dread. All of that all of those thoughts was pure dread. The action I would take from dread is I pretty strong discipline in my business. So some people will feel those feelings and be like, I'm not doing it today. And just skip it right and put it on for tomorrow. I've been doing this a while. So the way that I work is, I feel this way. And I'm still going to do it.

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So what happens is, I would still take the action and do all the work that I don't want to do, except I have a terrible attitude through it. And then the worst part is when I get it done, I would feel depleted. Instead of accomplished, I would feel totally blow drained. So before I started the activity, instead, I was like, pet, same activity, I don't want to feel it was like, actually, if I can get this done, I think I can get it done in less than two hours. If I'm actually focused, if I'm not like wandering in and out of the room, and going to give snack and like really focus, I think I can do this. And I actually would feel accomplished, I would be glad that I got it done and happy to have just like, get it off on Monday and be done with it. So I was like, Okay, how do I do that? How do I make it fun. And for me, there's a couple of different rituals I have inside my business. One is my coffee. Two is a couple of different playlists that are my kind of go to hyped up playlists. I put those on and I was like, You know what, challenge to myself, can I do this within two hours of total focus time. And here's what happened, I stayed completely committed to it and was like, we're not going to do anything else. We're not checking email, we're just going to do this internal tasks. I finished it in an hour and a half. I'm excited I finished in an hour and a half. That was amazing. But here's the really cool thing is, at the end of it, I had enough energy to keep working on whatever my day had ahead of it because I hadn't sat in like dread and blow and thick and hard that whole time. Okay, the action was the same. You know, and this is for all my development people. It's like, Oh, I gotta make the ask, I gotta make a call, I got to do the hard thing. The action is the same, but the energy behind it is huge, because of two reasons. One is because I think your outcome will be different. When to because of how you'll feel on the other side of it. Okay, so, who has heard this before? And you can tell me actually, if you have two things, I want to know if there's a task you dread tell me that in the chat if you're like, yes, minus taxes or minus, and actually did this with taxes this year, I timed myself because I this clearly is one of my things were like dread, Dread, Dread, Dread, dread. And I said How long will it take me from start to finish to do Yeah, Tim's its accounting to do my taxes and I timed it.

I was like, Christina, you were dreading three and a half hours. Some work really it was like such a small amount of time, but it was like I thought about doing my taxes for like two and a half months. It was hilarious. So okay, I see taxes. I see recruiting event sponsors. Yeah, that's a big one because you're like, pitching people exactly. contracts. Yes. Everybody has a thing, making the budget. It's a big 100%. Okay, so Olympians, how many of you have heard this before? They actually spend time visualizing getting the medal, visualizing crossing the finish line, visualizing completing the thing, okay. And that's something that when they're training, there's so many Olympians that have done this. And when they interview, they're talking about how, like I always saw myself at the finish line, I always saw myself there. And the data there is that it can improve your performance by 45%, like 45%. So for me, I was thinking about this and like already thinking about a gymnast. And for me, I think what a gymnast is doing and she's thinking about her floor routine. And she's thinking about the steps to ace her floor routine. Oh, until she gets to that last piece, no wobbles. Right.

And she's picturing that and the metal going on her and her going up on the thing right on the podium, riser? I don't know, seeing yourself on the finish line is so important. It's important for a couple of reasons. One is because it makes that process of doing the hard thing easier. So doing the taxes may not feel like doing getting a gold medal, but that feeling of like, Ah, it's done. It's done. I did it, or doing the big thing of asking for the sponsorships. Asking the major donor for more asking right finishing. I think visualizing that donor saying yes, with a smile is really important versus how you might feel if they're like, oh, I don't know, like whatever you're playing right out in your head.

Thinking about visualizing the Yes, visualizing it going? Well, because how many times do we visualize the worst case scenario? Like pretty sure we all do? Yeah, we always visualize worst case scenario. So the beginning I was talking about, you're setting your goals for 2023. And writing it down every day. So the next layer of that would be visualize that goal being done. It's done. So if that revenue goal is 25 50%, higher than this year, think, wow, I got a call my accountant go, all right, we got to withhold some more, or who are you going to call you to call your board and say we did it? Like, what is that gold metal moment that you can actually start visualizing, right. And when you get in the habit of doing this more than once or twice, then when you go do the hard thing, do that visualization first. And it makes it a little bit easier, or it at least makes it a little bit more tolerable. Like it's still going to be uncomfortable to make the bold daring asks or to do anything that just feels like putting yourself out there. But at least your brain is like, oh, okay, that's why we're doing it. That's why we're doing it gets us one step closer. Okay, so we're gonna start easy wins that visualization. Okay, stop doing three things I want you to stop doing.

First one, stop sounding like everyone else stop sounding like every other organization, I want you to do a little audit be like, do we sound like the 10 other competitors, or people in our sector in our industry, it's really easy to look at other people's content, websites, appeals direct mail pieces, for two reasons. You can look at it and go, Well, that's inspiration. Or you can look at it and go. Yeah, we're not doing that and feel bad. Or you can look at it and go, Alright, let me just replicate what they've done. They seem to be a little bit further ahead. And we'll just kind of replicate that know, what wildly attracts people to your organization, is when you really step into your unique authority. So if you're a community driven organization, tell me about that. Like I want to know about that. If you're, whatever it is you serve, stepping into that. And sometimes that means repelling some people being willing to repel people being willing to see those unsubscribed, Okay, being willing for people to say, you email too much. All right, I can segment you out and put you on a different email list. Or maybe you want this office right altogether, getting people to, you know, hear your unique Why Why are you part of this organization?

Why, like really standing in that authority and point of view is really, really important. Okay, under emailing, we talked about a bit. So everybody really needs to work up to the cadence of a weekly email. It's really, really important. So you could parse out that big monthly email and just shorter bites could do that. You can create a short editorial calendar to help you go okay, week one of the month I tend to talk about this week two, I tend to talk about this email more Are and then when it's campaign time. So if you've got a spring fundraiser or spring campaign coming up, you've got to ramp up frequency, whatever that number is. I like to say, why don't you double it? Like, I want you to feel a little uncomfortable by how much you're emailing on purpose, that you can segment out people. So you can segment out people that you're like, you know what, they got a call from me, they don't need to receive all the emails, you can segment out people who have made a gift towards that campaign. So you're not just inundating people, right?

But I want you to really think about emailing more. Okay, there are so many opportunities that organizations have missed me, because they emailed me one time, and then they didn't email me again. There are other times when they reached out and it was like, hey, yeah, and then we came in the room, I got distracted. And that was it. The other piece of it, and I think someone mentioned it in the in the chat is text, text is huge. Text is really important piece, it's sort of like the spouse to email, right? Again, that data is yours. So when you've gotten my phone number, and you can text me, I think it's really important, I think it's something we're gonna see in the industry become more and more important, because you can reach me, but also you can reach a younger audience, that's probably not that engaged on email anyway, in a different way. It's about meeting them where they are, okay, meeting them where they are. And also, I told the story recently, but my daughter's school sent me it was like, four emails and six text messages to order school photos, which in a short period of time was a lot.

But it wasn't until the 10th reminder that I was like, sale, I need this. Yes. And it's just simply because we're in a distracted society, right? Like, we've got a lot coming at us. And we're like, hey, I'll get to that. And the fact that they were able to reach out to me in different forms did it did like, get me to take action? Okay, under asking, under asking is the last piece I want you to stop doing. So under asking can show up a couple of different ways. It is you're hosting that spring campaign, and you're like, you know, have a couple of calls to action. And that's it.

 

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PodcastChristina Edwardspurpose and profit, marketing, entrepreneurship, purpose driven, nonprofit, founder, social impactComment