8 Things You Should Know (or Rethink) about Major Gifts
Hey there, superstar fundraisers! We're diving headfirst into the exciting world of major gift fundraising today, but we're going to do it.
What's the Scoop on Major Gifts?
Let's get real, folks. Fundraising can be daunting, and major gifts are no exception. But remember, it's not just about knowing what to do; it's about tweaking that mindset of yours. What constitutes a major gift, you ask? Well, it's a bit like the wild west – it depends! Major gifts are more about the impact they make on your mission, not just the dollar signs.
Spotting Your Major Gift Prospects: Look Beyond “Wealth”
Wealth screening, sure, it's a thing. But don't put all your eggs in that basket. Sometimes, your future major donor might not scream "wealthy" from across the room. What matters most is their alignment with your mission. It's all about that shared why.
Major Gifts and Relationships: Let's Ditch the Waiting Game
Who wants to wait for eons with the old-school cultivation approach? Not us! If you can help, and they want to help, don't keep 'em waiting. Waiting for a year to ask? Nah, we're over that! Rejections aren't personal; they mean you're in the arena, giving it your all.
Making "the Ask" and Getting Your Team Ready
Before you pop the big question, make sure you and your team are in the right mindset. Get your courage sandwich ready. Ask questions, listen intently, and have different pitches up your sleeve to suit various whys. No more waiting – it's time to make those bold asks.
Personalizing Your Major Gift Strategy
Every major donor is as unique as a unicorn. They've got their motivations and quirks. Discover what lights their fire by asking questions and being a stellar listener. No one-size-fits-all here! Adapt your approach to meet them where they are, in their way.
The Future of Major Giving: No More Cookie Cutters
Major giving is evolving beyond scripts and old-school tactics. It's all about taking bold, courageous action, trying out new methods, and sprinkling in a bit of automation. Creativity is your secret weapon, and those bold asks are your silver bullets. No more fretting over the "exact right number." It's all about addressing the real need.
Don't Shortchange Yourself
Major giving is like a seesaw; it's all about balance. Don't shortchange yourself by asking for less than you need, but be willing to put in the time and effort to find that sweet spot.
Your Voice Matters!
In the grand symphony of major gift fundraising, you don't need to be the loudest note to make a beautiful melody. It's all about the impact you create, the connections you forge, and the change you inspire.
Remember, your journey to fundraising success starts with the right mindset and a heart full of purpose. You've got this, superstar!
Want to dive deeper? Check out these episodes of The Purpose & Profit Club Podcast!
Ep 45: The Courage Sandwich [Courage Series Pt 1]
Ep 61: Mastering the Major Gift Ask: Courage, Conviction, and Creativity in Fundraising